Key Learning Outcomes

To be able to critically discuss and interpret the basic theories, concepts, methods, tools and ideas of Public Relations and Publicity, Advertising and Marketing Communication fields.
To able to employ the theoretical knowledge acquired in the fields Public Relations and Publicity, Advertising and Marketing Communication in application areas.
To be able to collect, explicate and employ the necessary data for producing, diffusing and maintaining the content by scientific methods in the fields of Public Relations and Publicity, Advertising and Marketing Communication.
To consider professional ethic values and principles of corporate social responsibility while generating and analyzing the projects in the field of Public Relations and Publicity, Advertising and Marketing Communication.
To be able to use different disciplines and different parameters while developing solutions for communication problems in the fields of Public Relations and Publicity, Advertising and Marketing Communication and take responsibility in the solution of these problems individually or as a group member.
To be able to critically evaluate the sector practices in the fields of Public Relations and Publicity, Advertising and Marketing Communication; develop communication oriented original ideas and establish a relationship between creativity and needs.
To be able to follow the latest developments in Public Relations and Publicity Advertising and Marketing Communication field closely; to be able to determine regularities and changes in the fundamental dynamics of the field.
To grasp the importance of research in the fields of Public Relations and Publicity, Advertising and Marketing Communications, to know the ways to access information, evaluate data, master the research methods and practice, use the related tools